Digital Solutions and Marketing

Social Media Strategies for Retail Businesses

It is widely known that the retail industry contributes immensely to our Economy in the UK, and the world at large. Emphasising on how to achieve the best from this field is of great deal to every social media advertising company in London. As at 2017, the retail...

Agency vs in-house SEO

Which is better for your business…investing in your own in-house SEO team or entrusting the task of search engine optimisation to an external agency? There’s no definitive answer to this, because every organisation is different. To give you some insight, we’ll explore...

Got a question about SEO?

Cheryl Luzet

SEO Expert

Cheryl Luzet started her career in the travel industry managing digital projects. She also worked in the NHS and publishing before setting up Wagada in 2011 as an SEO consultant. This was a great time to be offering high quality search engine optimisation as Google had brought in changes which brought quality to the forefront. The company grew and Cheryl recruited a team of specialists which allowed the business to become a full service digital marketing agency offering both on and offline marketing.

Articles

Top 3 mistakes people make on Facebook

Top 3 mistakes people make on Facebook

Facebook is a great platform for both personal and business use. But people don’t realise the simple mistakes they’re making which could be stopping them from excelling and getting the best usage out of this social media app. 1. Not posting enough/too much If you are...

3 reasons why you need a digital detox

3 reasons why you need a digital detox

What comes to mind when you hear the word detox? Lemon water? Meditation? Herbal tea? How about your digital life? Having a digital clear out can actually improve your mindset and productivity, as well as helping you to stay compliant with regulations such as GDPR....

How to get more followers on Twitter

How to get more followers on Twitter

Twitter is a great place to engage and create conversation. Whether that be with your customers, target audience, other brands or just friends and family. But you want to ensure that when you are posting on Twitter that the posts are reaching a wide range of people,...

Social Media Strategies for Event Businesses

Social Media Strategies for Event Businesses

Does your business plan or host events? Do you want to increase the crucial attention your business is getting? Social media can really help your brand, and this is what we will be discussing in this article. Event businesses have a lot to offer when it comes to...

The benefits of using Canva

The benefits of using Canva

Canva is a website which is used to design images. We use this platform frequently and would recommend to anyone who wants to learn how to edit their images and add something a little extra to their posts. It is really easy to get the hang of and pretty...

The best free image websites

The best free image websites

When writing blogs, creating and brainstorming social media posts and writing newsletters you need eye-catching images which will support these pieces of work. These images can sometimes come as quite a big cost to a business, especially if you need to buy every...

SEO FAQs with Cheryl Luzet

SEO FAQs with Cheryl Luzet

As an expert in her field, Cheryl is often asked questions about SEO. To help answer questions you may have, she has compiled a list of the common questions she is asked.   1. What is SEO? SEO stands for Search Engine Optimisation, and involves improving the...

How to test your site speed

How to test your site speed

How quickly does your site load? You might not realise it, but the speed of your website is a big factor in search engine success. If you haven’t already done so, it’s really important to test your site speed and make sure it’s within healthy levels, as part of your...

Business Branding on Social Media

Business Branding on Social Media

Social media has been a real game-changer in the world of marketing. Free to set up and easy to use, it gives smaller businesses a level playing field where they have the chance to compete with the big brands. But just because it’s easy to use, it doesn’t mean you...

7 benefits of outsourcing your IT needs

7 benefits of outsourcing your IT needs

Outsourcing is the allocation of a specific task or business process to an external service provider. There are many reasons why businesses may feel the need to outsource aspects of their business process. A popular misunderstanding by most SMEs is the belief that all...

Why online marketing is essential for your business

Why online marketing is essential for your business

In 2019, people use the internet for everything. This means no matter what your business offers, your potential customers will use the internet to find it. If you want to be successful online, you need to develop an effective online marketing strategy and work hard to...

What is SEO?

What is SEO?

If you have your own website, you’ve probably heard of SEO. Short for Search Engine Optimisation, SEO is a vital tool for any business, helping you reach the very people who need your services. Although it might sound difficult or technical, the principles of SEO are...

Social Media Strategy For Bars And Pubs

Social Media Strategy For Bars And Pubs

It may seem pointless for you to operate a social media account just for marketing (maybe) that particular small Bar or Pub especially when your traffic were all coming by foot. Hey, wait a bit. The Internet world has now been intertwined with the physical world in...

Changing Landscape of Broadband 2019/2020

Changing Landscape of Broadband 2019/2020

The landscape for broadband is changing quite significantly in the coming years, which has meant that every provider, mobile and fixed line, is undertaking an overhaul of their infrastructure and the competition looks exciting. There are 3 main rising technologies...

Get social media savvy

Get social media savvy

Let’s rip up the growth monitor and start engaging authentically! Make no mistake, the face of social media changes constantly. The mysterious algorithm that factors in all social media channels is set to give posts on Facebook, Twitter and Instagram account with more...

Does love feature in your marketing plan?

Does love feature in your marketing plan?

No matter whether you like St Valentine or not, February is definitely the month of love! Love is not only important in your personal life, but also in your business life- and I’m not talking about an office romance! So how can you feel the love in your business? Many...

Manage or outsource your social media?

Manage or outsource your social media?

For many business owners, managing your social media presence is an ever growing task . Where do you begin? How do you prevent it becoming overwhelming? What's the best strategy?.. Do you manage your social media yourself or outsource to an expert? Managing Social...

How well do you know your business apps?

How well do you know your business apps?

It's nearing the end of 2018 and, unless you are set on living in the dark ages, technology is the backbone of our businesses. It aids us in our marketing, our organisation, our communication and much more. Apps are vital to our day-to-day business life, meaning that...

Don’t be old fashioned; you’re losing out!

Don’t be old fashioned; you’re losing out!

Last week my 5 year old daughter showed my 88 year old Grandad (her Great-Grandad) her favourite song on her tablet. She searched YouTube and then pinged the music video across to play on our TV, so she could dance around the living room. He stood there, now convinced...

Forget being chained to your desk; run your business from anywhere

Forget being chained to your desk; run your business from anywhere

If you are stuck in a time when mobiles were simply used to make phone calls then you need to quickly pull yourself into the present moment! For most of us, smart phones are already a massive part of our lives; we just need to make them work for our business! Remote...

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