SEO ExpertCheryl Luzet started her career in the travel industry managing digital projects. She also worked in the NHS and publishing before setting up Wagada in 2011 as an SEO consultant. This was a great time to be offering high quality search engine optimisation as Google had brought in changes which brought quality to the forefront. The company grew and Cheryl recruited a team of specialists which allowed the business to become a full service digital marketing agency offering both on and offline marketing.
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Which is better for your business…investing in your own in-house SEO team or entrusting the task of search engine optimisation to an external agency? There’s no definitive answer to this, because every organisation is different. To give you some insight, we’ll explore...
As an expert in her field, Cheryl is often asked questions about SEO. To help answer questions you may have, she has compiled a list of the common questions she is asked. 1. What is SEO? SEO stands for Search Engine Optimisation, and involves improving the...
If you’re wondering where to start with SEO, these 5 simple tips are all quick wins that will get you off to a great start. 1. Let your CMS help you do the work If you use WordPress to update your website, that’s great news for your SEO. Not only does it make it...read more
How quickly does your site load? You might not realise it, but the speed of your website is a big factor in search engine success. If you haven’t already done so, it’s really important to test your site speed and make sure it’s within healthy levels, as part of your...read more
Social media has been a real game-changer in the world of marketing. Free to set up and easy to use, it gives smaller businesses a level playing field where they have the chance to compete with the big brands. But just because it’s easy to use, it doesn’t mean you...read more