As a small business owner, it’s easy to feel like you’re not good enough or that you’re never going to be able to compete against the big guns. The truth is that, when you’re just starting out, you’ve got to do a lot of proving yourself to get anywhere, and even then it’s tough to get customers to sign up and trust that you’re going to deliver a good service. If you’re working in the digital marketing industry, that becomes all the more difficult, with so many competitors.
No marketing agency can compete with the likes of GoDaddy or Buffer on price but they can make changes to their business to increase sales and revenue. One of those changes is introducing outsourcing as part of your day-to-day operations. If you do, you won’t be alone – according to one report, the outsourced services market reached $85.6 billion in 2018.
Below we’ve put together some of the reasons why you should consider outsourcing…
Gives your clients what they want
It’s all-too-common for digital marketing agencies to promise the world and offer every digital marketing service known to man – from web design and graphic design to app development, SEO and social media. But no one-man band can offer all of those services under one roof, and nor should they. Specialising in one or two services allows you to offer a superior service to your competitors and increase customer satisfaction. Outsource a few services such as copywriting and photography, and work with a social media reseller to generate give your clients the services they need and discourage them from switching to a competing agency.
Makes you better at your job
By removing some of the elements that you’re not so good at or don’t enjoy, you can spend more of your time honing the skills you love and are passionate about. If you’re a web developer, then there’s no point in spending half of your week working on social media reports – you won’t be making the best use of your time or your skill set. Outsourcing frees up your time to do what you love and, ultimately, work on projects you’re passionate about.
Generates revenue streams
The most obvious benefit of outsourcing tasks as a digital agency is revenue. As a small business owner, it’s critical that you can rely on recurring revenue from clients you know and trust – and by outsourcing – whether that’s SEO or copywriting – you’re able to find those new strings to add to your bow. If you outsource SEO from a company for £200 per month and resell it to a client for £500 per month, then that’s £200 in profit every month for virtually no work – just a couple of back and forth emails to ensure everyone’s on the same page. Having the confidence that X number of clients will pay X per month lets you grow your business and take on new staff so you can reach out to even more customers and expand your brand.
There’s no denying that outsourcing can be a complicated and daunting task, but it’s a great way to generate revenue and improve the stability of your business in today’s competitive times. Whatever you decide to do, we wish you the very best of luck with your agency!
This guest blog was written by Jack Crute the Managing Director at 99social