If you’re wondering where to start with SEO, these 5 simple tips are all quick wins that will get you off to a great start.
1. Let your CMS help you do the work
If you use WordPress to update your website, that’s great news for your SEO. Not only does it make it simple for anyone to publish content online, it also puts some of the technical legwork to create sites that are SEO-friendly. The Yoast SEO plugin is a fantastic tool that helps you to optimise and monitor your website.
Of course, WordPress isn’t the only content management system that can do these things – but if you’re choosing a CMS this year, it’s one we strongly recommend for beginners.
2. Optimise your meta data
Meta data doesn’t show up on your published page, so many people don’t feel it’s important. But by filling in a meta description and title tag – the text that will then appear when you show up on Google – you’ll add valuable clues as to what your page is about. If you’ve never paid much attention to your meta data, just a few simple tweaks could get you more clicks from Google.
- Your title tag should include the most relevant keyword for your page, plus your brand name.
- The description can be one or two sentences that describe your content. Think of this as a quick teaser that should entice people to click.
3. Get blogging
Search engines love sites that are updated on a regular basis. One of the best ways to achieve this is through your blog. Aim to publish a new post every month, or more if you can manage it. This will not only populate your site with relevant and timely content; it’ll also arm you with useful material to post on social media.
4. Don’t Google yourself
If you want to monitor your SEO progress, don’t Google yourself as it won’t give you accurate results of your SEO performance:
- All Google results are personalised. Your search history, location and other factors will determine which results you see – so searching for yourself isn’t a reliable way to monitor your search performance.
- If Google notices that your site appears in a lot of searches but then isn’t clicked on, it could decide that it’s not relevant to searchers, which could negatively affect your ranking.
5. Do regular audits, and stay up to date
One of the biggest things to remember about SEO is that it doesn’t sit still. Even if you’re at number 1 for all the main keywords, you can’t expect to stay there without constant care and attention. Other sites may appear and overtake you, your content may become less relevant over time, or a new Google algorithm might knock you off the top spot.
For all of these reasons, it is important to keep track on your rankings using a depersonalised ranking tool, such as The Hoth. You should also keep yourself updated with industry news, using industry sites such as Search Engine Watch.
Inspired by our SEO tips? Looking for help with your SEO strategy? Find out more about the SEO services we offer at Wagada.
Article authored by Cheryl Luzet, SEO Resident Expert at The Outsourcing Way.