If you’ve already claimed your free Google My Business (GMB) listing, then well done – you’ve taken a huge step in the right direction. But your work isn’t over yet.
GMB is a great way to drive traffic to your main website or social media channels but you need to put the work in. You need to be just as proactive with your GMB listing as you are with any other online marketing channel.
That’s the bad news. The good news is that managing your GMB listing is relatively quick and easy to do. Here’s how:
1. Update your GMB profile
There are lots of ways you can personalise your GMB listing to make it stand out from the crowd. On your profile page you can choose a theme, add your logo, your cover photo, your slogan, your tag lines, highlight your contact details, add a link to your main website and add some text describing your business or proposition.
2. Review your GMB Dashboard
Your GMB dashboard gives you a snapshot of your listing’s performance and you can access it from your GMB page. Bookmark it so you can easily find it each time. Here’s where you can also update your business’ basic details such as opening times, payment methods accepted, etc.
3. Add photos
Google – and Google users – love to see photos, even if you only upload them on their own and not part of an article or post. It’s well known that online content with superb images greatly enhances your visitor engagement, and a professionally-shot video or virtual tour will do wonders for you.
4. Add posts
Add a new article (with a photo!) at least once a week. Your post can literally be any length (up to a maximum of 1500 words) so long as it’s relevant to your business and delivers value for your page’s visitors. For example you could add a promotion, an event, an offer, or a list of new products.
5. Get Google reviews and testimonials
Your GMB page is a great way to show off all those 5-star customer reviews and testimonials. You can ask Google to generate a unique link that you can share with your customers that will take them directly to your GMB listing to write a review. The simplest way is to follow these steps:-
- Search for your business on Google
- Find your GMB business listing and click “Write a review”
- Copy and paste the URL that you see in your address bar
- Save the URL somewhere on your desktop so that you can easily find it again to share with your customers
And that’s it! I hope you can see that managing your GMB listing really is very simple, straightforward and not overly time-consuming.
Written by Helen Say, CBL Copywriting & SEO
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