Firstly, make sure that you and your staff are fully trained and qualified. No matter your business, there is training support available. This could be via classroom learning or a trainer coming to your place of work. A trained individual is a more confident and efficient individual and this will help get those 5-star reviews.
Secondly, ensure you have outstanding communication skills. Answer all phone calls and emails as soon as possible; top tip: if you don’t have time for this, outsource it to a virtual assistant who will ensure your clients never have to wait to hear from your business. Make sure you are available to message on social media sites and keep your contact details on your website up to date.
Ask every client for feedback- even contact previous clients if you can! Perhaps even give incentives such as offering a reward for writing a full review on your business’ website or social media pages. Write down all positive and negative feedback. For positive feedback, highlight all the points that you can continue to deliver. For negative feedback, circle the points that could have feasibly been done better. For each of these then add a solution which you can the work into your everyday business life.
Go the extra mile by offering an added extra with your product or service. This will be very specific and personal to your business; however, these touches will make you stand out from the crowd.
Getting a positive review is an amazing achievement; however, it is only any good if it is converting into your business getting more clients. So, are you getting as much business as you want? If not, it is time to revisit your marketing plan. Are you using social media and your website to highlight your business’ most flattering reviews? Consider quoting clients when writing Facebook and Twitter posts. If possible, get clients to do a video recording of their review so that you can put it on your website.